Tactics for Food Brands
Calories 60kcal
Cost 20
Equipment
- 1 Rolling Pin
Ingredients
- 1 tbsp rosemary
Notes
Looking to propel your food business into the limelight and drive sales to new heights?
This guide holds the keys to unlocking the full potential of food digital marketing. We explain why digital marketing matters and take you through the top 6 digital marketing tactics and tools – from social media marketing to SEO-friendly food blogging, and more.
Keep reading to learn how to navigate current trends, capture the attention of your audience group, and drive conversions.
The power of digital marketing in the food industry
For all the things that differentiate members of the human race, there is one thing that unites us: we eat and drink. This means that people will inevitably be on the hunt for new food brands, whether that’s restaurants or food products. This means that people are largely receptive to being exposed to such brands, and as the owner or marketer of a food brand, you should use that to your advantage and develop a solid digital marketing strategy that can help you stand out from the crowd and drive sales. In today’s age, this largely means content. This could mean SEO-focused content marketing via blog posts that share recipes and showcase new products, which increases the chance of people finding your website when they search for specific topics and terms. Social media platforms like Instagram, TikTok, Twitter/X and Pinterest are ideal for leveraging food trends and engaging with followers. For example, burrito brand Chipotle illustrated this when it briefly renamed itself “Chicotle” on X (formerly Twitter), instantly winning the heart of BTS’s fanbase ARMY.6 key tips for growing your audience through digital marketing
1. Capitalize on social media
Just as foodies keep their eyes peeled on social media for new experiences, it’s essential for food and beverage businesses to build their presence on social media platforms as well as monitor current digital trends for new content inspirations. Social media trends come in different shapes, but most platforms, including TikTok and Instagram, use specific keywords or hashtags to increase visibility. Food brands can make the most of the unique tools and advantages of each social media platform and increase their reach:- Visual appeal in food and beverage marketing: People love to feast with their eyes. Visual content on social media, especially for food and drinks, packs a punch in terms of capturing attention. Brands and bloggers can showcase their culinary creations on social media platforms and let the visuals speak for them.
- Instagram hashtag magic: Instagram, with its visually-driven format and storytelling, is a goldmine for food businesses. You can harness the power of Instagram hashtags to tap into trending topics. The platform tools can elevate your content and make it more discoverable to a wide audience demographic.
- YouTube engaging potential: YouTube, another visual-centric platform, provides a robust space for content engagement. For content creators, this is the opportunity to create food videos that showcase recipes, show behind-the-scenes glimpses, or even introduce collaborations.
- Direct traffic back to your core site: While social media is a fantastic stage for brand awareness and audience growth, the priority is to guide your followers to your website or food blog. This will help convert viewers into customers.